Critical Technical SEO Strategies for your Small Business
As a digital marketer or small business owner, optimizing your website for search engines is essential to gaining visibility and driving traffic. If you’re looking for ways to improve your technical SEO strategies, look no further! In this blog post, we will walk through five critical steps that you can take to ensure your website’s optimal performance in the eyes of Google and other major search engines. Through these tactics from a technical SEO consultant, you’ll be able to identify areas of improvement and make changes that will give your site an edge over the competition while keeping visitors engaged with relevant content. Keep reading to learn more about how these simple but effective techniques can benefit your small business today!
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1. Conduct a Comprehensive SEO Audit
No technical SEO strategy is complete without a thorough audit. An SEO audit will provide you with an in-depth understanding of your website’s current performance and any potential issues that could be holding you back from achieving your desired outcomes. According to a top SEO services agency, a comprehensive audit should include keyword research, content analysis, page load speed testing, and more. Through this process, you can identify areas for improvement, as well as opportunities to increase visibility and drive more traffic to your site. Additionally, auditing allows you to uncover competitive insights which can help you make decisions about where to focus your marketing efforts going forward.
2. Optimize Your Website’s URLs
Search engines use URLs when crawling websites – they are one of the most important factors for SEO. To optimize your site’s URLs, make sure to keep them concise and readable with words that accurately describe the content you are providing on each page. A technical SEO services company also advised to use hyphens to separate words in your URL string instead of underscores or other characters. This makes it easier for search engine crawlers to index and understand what is on each page.
3. Implement Structured Data
Structured data adds an extra layer of information about a web page’s content which can be used by search engines and other online services such as voice assistants when evaluating pages for their relevance in response to a user query. By implementing structured data (also known as ‘schema’) into your website code, it will help search engine crawlers to better understand the topics, context, and purpose of your webpages. Furthermore, this can lead to improved visibility in SERPs for certain queries that match the content on those pages.
4. Leverage Internal Linking
Internal linking is an important strategy when it comes to technical SEO. By linking from one page to another within your website, you are providing visitors with additional ways to explore your site and find answers quickly, while also helping search engines crawl and index more pages. Additionally, well-placed internal links reduce bounce rate as they keep readers engaged with relevant content. Try to link relevant keywords throughout your website (e.g., if you have a blog post about dog grooming tips, link to the related product pages).
5. Optimize Your XML Sitemap
Your website’s XML sitemap is a critical tool for informing search engines about every page and post on your site. An optimized XML sitemap will help search engine crawlers better understand your website’s structure and content, allowing them to index more pages quickly and accurately. To ensure that your sitemap is in top shape, make sure it includes all of the relevant URLs, is up-to-date with any changes you have made, and has been submitted to Google Search Console.
By following these five steps, you can develop a technical SEO strategy that will help improve your website’s visibility in SERPs and drive more organic traffic. Through implementing these tactics, you’ll be better equipped to compete with the competition and remain at the top of SERPs. Additionally, you will be able to provide a better user experience for visitors as they navigate your website.